Nothing beats good planning but execution is critical. The best laid plans are little without execution. Sometimes, plans need to be shorter-term too. If an organization isn't going to make it six months, a two year strategic plan isn't helpful.
Always focus on flawless and consistent execution. Any plans that are followed should include sufficient detail on execution and the means to make execution more flawless and consistent. Often it takes time to reach an acceptable level but constantly aiming at an attainable goal breeds success.
Plans should be diversified and robust enough to account for reasonable unforseen events. Just because something seems to be going right, win-win bolstering of existing plans only serves to guarantee execution.
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